The EmpwrU mobile application provides college and amateur athletes the ability to monetize their Name, Image, and Likeness (NIL) with brands who wish to partner through marketing and promotional opportunities.
The app provides the athlete with NIL deals they can accept, execute, provide proof of fulfillment (e.g., pictures, social media posting links) and receive remuneration (payment). The app also provides important NIL support and resources for student athletes such as educational videos on creating and managing their personal brand, financial literacy, important legal considerations, and other topics to help build life skills.
There are no in app purchases and all content in the app is proprietary content of EmpwrU that is made available free of charge to the users of the EmpwrU Mobile Application. Also, there is no fee to sign up for inclusion in the program or the app. Users (NCAA Athletes) are always invited to use the app via a personal process and then given credentials to login and use the app.